PRIVATE BRAND SOLUTIONS
WORLD CLASS BRAKING FOR YOUR BRAND
Private Brand Solutions is a specialist division of Allied Nippon Europe set-up to harness the power of Allied Nippon’s production capabilities.
Through direct access to Allied Nippon manufacturing, Private Brand Solutions delivers world class friction products for your brand with a confidential, flexible and tailored end-to-end service that is proven to deliver impeccable results for our customers.
AT A GLANCE
As a customer of Private Brand Solutions you have access to a range of advantages:
– World Class friction produced by Allied Nippon – Extensive product range with full R90 approvals – Bespoke customer solutions – Technical & cataloguing support
– Flexible supply options – UK-based customer support
‘E’ Certified Performance
All Allied Nippon brake pads are meticulously ‘E’ certified to comply with ECE R90 regulations.
- Material Upgades – Wear leads– Patented noise reduction technology – Brake pad clips– Caliper Bolts
We recognise that every private label customer is different and cater for
this with a tailored service
This division of Allied Nippon Europe offers clients a full service solution tailoring product range, specification, packaging and delivery to the needs of your business.
- Flexible order quantities – Full containers to individual pallets– Flexible Logistics – Dedicated customer service representation– Cataloguing Support – Marketing solutions
PRIVATE BRAND EXPERTS
Our dedicated team of experts collectively share over sixty years of private brand experience. Based in the UK, this team are primed to support the needs of private brand customers and deliver a tailored, seamless level of service.
Director of Braking & Business Development
Holder of a PhD in Materials Science and an MBA in Business Administration Dr Keith Ellis heads up Private Brand Solutions operation in Europe. His role oversees all product development, manufacturing, quality management, sales and customer service. With over 30 years of experience, Dr Keith Ellis is a well-known, leading authority within the automotive braking industry. Outside of work, Keith enjoys Italian cooking and travelling when he can.
Accounts and Product Manager Matthew Ellis has been with the Private Brand Solutions team for 3 years. Starting out in 2019, fresh from University, he established a strong knowledge for braking product with a particular focus on passenger and commercial vehicle disc brake pads. In addition, to becoming the group expert on Regulation 90, he has developed his skills and taken a more active role in the business through account management. Matt is now the one-stop shop for all things related to product, pricing, quality, shipping, logistics, marketing support, R90 and more. If you have a question, come to Matt! Outside of work, Matt has a passion for American sports. He’s a keen fan of American football and plays basketball whenever he gets the chance.
Product and Account Manager
Amanda has been working in the aftermarket braking industry since 2011 and joined the Private Brand Solutions team as a Product and Account Manager in late 2023. Having gained extensive experience in ECE R90 approvals and benefiting from her fluency in both Mandarin and English, Amanda also brings a highly valued level of customer service skills. In her private life, Amanda finds relaxation in playing the traditional Chinese musical instrument, Gu Zheng, and delights in visiting historical sites.